ESPN Announces Sports Betting Partnership With Casino Operator Caesars Entertainment

One of the planet’s largest casino firms partnered with the planet’s biggest sports media business Monday.

ESPN announced a partnership with Caesars Entertainment, and more especially, its sports gambling associate William Hill, according to a media release.

The multi-year concession makes Caesars Sportsbook by William Hill a host of ESPN dream products and permits hyperlinks to William Hill products inside ESPN apps. It’ll use geo-location to just target those hyperlinks to users inside a country that has legalized sports gambling.

It’s not the before all else time that the two firms are working collectively Last month, ESPN constructed a studio on the Las Vegas Strip within The Linq. ESPN continues to be working towards gambling-oriented articles as it recently published the before all else installment of “Bettor Days,” a series about true tales from the gambling world, on its own streaming stage.

“With Caesars utilizing odds from William Hill’s sports betting data, we are able to deliver content in new and innovative ways,” stated ESPN’s vice president Mike Morrison from the launch. “Our multi-dimensional interrelation is a testament to the growth and opportunity in the sports betting space. ”

The Caesars deal was the before all else of two ventures announced Monday by ESPN. It introduced a different press release to announce a similar venture with daily dream sports giant and online sportsbook DraftKings.

The venture will create DraftKings a “co-exclusive sportsbook link-out provider and exclusive daily fantasy sports provider” of ESPN, according to the release. Such as the Caesars concession, hyperlinks to DraftKings products will be featured inside ESPN programs in stores with controlled sports gambling.

“ESPN helped revolutionize the 24/7 sports news cycle and continues to the go-to source for many fans today on the latest and largest sports stories,” explained DraftKings CEO Jason Robins a statement. “We look forward to this collaboration to exclusively showcase DraftKings’ daily dream offerings and content while also progressing additional visibility and mainstream adoption of the controlled sports gambling products. “